Maximizing visibility and business opportunities during exhibitions
IMA GROUP is a leading global player in automated packaging and processing technologies, with a powerful presence at the world’s most important international trade fairs. For the brand, these exhibitions represent a strategic touchpoint to meet with clients, prospects, and partners, as well as a key opportunity to showcase machinery, solutions, and specialized expertise.
Activities Performed
The Challenge
The objective was to increase IMA's brand awareness and effectively inform the target audience about their presence at the fair, the machinery on display, and the availability of experts in customized technologies and solutions.
In an international and multi-division context, the business goals required consistency, clarity, and replicability:
The Solution
We developed an integrated and replicable communication model designed specifically for international trade fairs.
The format is based on:
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A coordinated content strategy for the pre-, during, and post-event phases.
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Targeted promotional materials to highlight machinery, solutions, and expertise.
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A visual identity consistent with the IMA brand, easily adaptable to different exhibition contexts and various company divisions.
Every trade fair is an opportunity, and the right communication strategy can make all the difference.
The Results
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Wide brand visibility among a highly profiled and relevant audience.
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Strong interest in machinery and solutions, with significant engagement with informative materials.
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Consistent generation of qualified leads and an increase in meeting opportunities during events.
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Digital community growth and a reinforced positioning for IMA as a leading technological partner.